STORY

The annual arts brochure is a key document produced by the Office of the Vice President for the Arts at Stanford University. In an effort to give the various arts organizations and departments on campus a unified presence/voice, this yearly book is created, serving as a yearbook of sorts, featuring highlights in the arts on campus.

OBJECTIVE

The brochure has the conventions of general Stanford marketing collateral (large images, a generally neutral palette, and the Source Sans font family) while delivering a bit of the irreverence associated with the arts in the form of bright accent colors and diagonal cropping to give the visuals a bit of dynamism.

RESULT

A clean and sophisticated document that lets the impact of the imagery speak for itself. We felt the final product exudes the idea that exciting things are happening in the Arts at Stanford.